Display Specialist - Strategy & Digital - UAE
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Job no: 4389450
Work type: Permanent - Full Time
Location: UAE
Categories: Mid-Senior Level
Display Specialist – Strategy & Digital - UAE
Job description:
Assist in the formulation of strategies to build a lasting App Marketing connection with consumers.
Plan and monitor the ongoing campaigns on App marketing channels (networks/social/programmatic)
Experienced in Google Ads and Social Channels and MMP integrations
Share creative and content best practices with brand teams
Collaborate with Channel Managers to improve App Marketing conversion funnel
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adjust, Firebase etc.)
Acquire insight in online marketing trends and keep strategies up to date
Maintain partnerships with media agencies and vendors
Support the channel owner in day-to-day task to fulfill the App & Display KPI’s
Requirements
Google Ads: Experience with Google Ads platform and/or Google Ads Editor
Data reporting: Able to create (excel, google sheets, data studio) marketing reports
App marketing: Understanding of MMP (mobile measurement partner) like Adjust, branch, etc
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital & Mobile marketing concepts and best practices
A basic understanding of Marketing Funnels and audiences
Experience with B2C Marketing, Google AdWords and External Display vendors
Working knowledge of ad serving tools (e.g., Criteo, Display Networks, app networks)
Perfect knowledge of web analytics tools (e.g. Google Analytics, Adjust, WebTrends etc.)
Experience of out-of-home advertising (outdoor advertising) will be a big plus
Skills and experience in Digital marketing tools
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field
Advertised: 02 Sep 2024 Arabian Standard Time
Applications close:
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