Welcome to the Internal Recruitment Program

As Head of Retail Operations, you will have end‑to‑end accountability for the People and Business across all H&M markets in MENA. Sitting at the centre of brand and divisional leadership, this role ensures that H&M’s fashion ambition, commercial priorities and values are consistently translated into compelling store experiences and strong business results.

This is a fashion‑focused leadership role, requiring a deep passion for product, trends and visual presentation, alongside disciplined commercial and operational execution. You will lead how fashion is interpreted locally — from how collections are styled and presented, to how our people represent the brand and inspire customers every day.

Working in close partnership with H&M global and regional brand teams, and Alshaya support functions, you will ensure clarity, alignment and pace across a complex multi‑market environment.

Key Responsibilities

• Lead retail and sales performance across MENA, driving results through fashion‑led commercial execution
• Ensure exceptional visual presentation across all stores, bringing product, trends and campaigns to life in line with global brand direction
• Translate seasonal fashion strategy into clear commercial actions that maximise sell‑through and customer engagement
• Delivering the people agenda, building confident, style‑aware leaders who live the brand and inspire their teams
• Set standards for how H&M shows up in stores — from styling and VM to customer interaction and brand tone
• Partner closely with Merchandising, Marketing, HR, Supply Chain and Operations to ensure aligned, fashion‑forward execution
• Ensure consistent delivery of brand, market and company standards while respecting local nuance
• Foster a collaborative, connected regional community that shares best practice in fashion, visuals and performance

Who We’re Looking For

• A senior retail leader with a strong fashion and style background, not just operational experience
• Deep passion for product, trends, visual merchandising and brand presentation
• Proven track record of leading large, multi‑market retail businesses
• Commercially sharp, with the ability to turn fashion vision into sales performance
• A people‑first leader who develops confident, brand‑led teams
• Strong cultural awareness and flexibility, able to lead across diverse MENA markets
• Someone who cares deeply about how stores look, how people show up, and how customers feel

Why Join H&M?

This is a rare opportunity to lead one of the world’s most recognised fashion brands across an entire region, shaping how style, sustainability and creativity come to life in stores every day. If you believe fashion is more than product — it’s experience, expression and people — this role gives you the scale and influence to make a lasting impact.