JOB PURPOSE

As the Creative Solutions Manager, you will be responsible for the creation of innovative marketing communications campaigns for Alshaya’s top brands across every division.

This role requires a deep knowledge of creative strategic and conceptual vision. You will be responsible for the creation and implementation of these campaigns in a cross disciplinary manner looking at touchpoints from digital, physical and beyond, finding innovative ways to help brands become more relevant to customers.

This role will also involve managing Alshaya’s internal creative studio, a talented team of designers, copywriters and content finalizers acting as a support function to Alshaya’s portfolio of brands. The team supports the brands on a day-to-day basis to complete certain design and copy-centric tasks.

You will work closely with brand marketing teams and collaborate with them to ideate on campaign creative ideas based on brand objectvies and lead in bringing these campaigns to life based on marketing calendars and allocated budgets, while also finding innovative solutions to help brands extract the most value from their marketing spends.

As the Creative Solutions Manager, you will also be expected to leverage insights and knowledge gathered from our internal data and insights teams to better understand the customer and explore ways in which we can strengthen our brands communication and marketing efforts to become more relevant.

This role works closely with partner agencies, from production house to creative comms agencies and media partners to bring campaigns to life and outsource skillsets and capacity when require while still maintaining Alshaya’s standard of work across all output delivered from collaborative parties.

Moreover, you will also be required to inspire and lead the internal creative studio to implement new and innovative formats into our creative efforts.

Strong leadership skills are essential. You'll guide the creative studio team to achieve project goals while fostering innovation and capacity development. This includes spearheading new initiatives, conducting internal campaign wrap-ups, and leading knowledge-sharing sessions to benefit the broader team.

 

KEY RESPONSIBILITES

Develop creative concepts, strategies and lead the team to implement them in a cross-disciplinary manner (media, social, comms, activations) to establish smart, creative approaches for each brief

Help develop strategy, vision, and concepts, design & copy direction, and provide hands-on guidance to both internal and external teams

Champion and generate ideas around innovative and effective digital communications

Improve brand awareness and consideration in key markets via strong and insight-led creative campaigns

Partner with internal brand teams on new business initiatives and work as the creative lead on campaigns

Ensuring a high standard of visual & copy execution across all media and campaigns

Constantly improve and evolve the creative processes and workflow that the creative community within Alshaya adheres to when it comes to campaign creation

Inspiring and motivating through the application of fresh and inventive creative work

Reviewing the work of designers and copywriters and providing direction and feedback

Uncovering new ways to incorporate emerging and new media formats into campaigns

Work closely with creative partner agencies from content creation to full scale production and lead on those creative productions across different mediums

Inspire, mentor, and train more junior creatives to create usable ideas that streamline solutions across existing and emerging platforms, setting copy & design standards for the team and department

Collaborate closely with brand marketing teams to develop new and innovative ways to become more relevant to key customers

 

Expertise

Extensive experience in conceptual and creative strategy and thinking

Keen eye for design, visuals and an ability to tie design language with overarching creative concept and strategy

Strong grasp of creative copywriting in both English and Arabic with an ability to articulate creative ideas and concepts well

Lead on collaborative workflows with partner agencies and manage projects between them and brand teams and input your vision and expertise when necessary

Strong presentation and pitching ability

 

Technical Knowledge

Design and/or strong copy creation from a strategic and conceptual level

Ability to work with a medley of AI tools (whether LLMs or more design centric tools)

Adobe Suite knowledge & proficiency

Understanding full production processes

 

Insight  

Excellent Written and verbal communication in both Arabic & English

Strong drive to ensure all creative work is powered by a strategic vision

Analyse workflow processes and understand where efficiencies and effectiveness can be improved and streamlined

Able to leverage data and insights and find key points off which campaign concepts and creatives are rooted

 

People

Work seamlessly with other members of the wider marketing team to provide support down to brands/ campaigns to ensure that projects are delivered in line with set processes and procedures, and in accordance with regional strategies, goals, and objectives.

Fully committed team player with autonomy skills and hunger of learning and developing

 

EXPERIENCE / COMPETENCIES REQUIRED

Key Skills

Proven experience in the creative industry

Significant experience strategizing & conceptualizing for multiple interfaces and platforms in an agency

A deep understanding of creative disciplines, including concept development and execution

Understanding of brand strategy & communication

Knowledge of Adobe Photoshop, Illustrator, XD, InDesign, and other graphic design software​

Agency experience is a plus

5+ years in a similar role

Arabic Speaker is a must

Strong presentation skills are also a must

 

Preferred Skills

Experience in and of MENA (Middle East & North Africa) markets

A strong knowledge of typography, image manipulation, illustration and animation​

Background in either visual design or copy or creative strategy

AI workflow knowledge