Role Profile:

The Paid Social Officer directly manages Paid Social advertising accounts (Meta, Snap, Tiktok) for Alshaya brands to deliver the best customer experience, marketing performance and commercial result.

Working as part of the Cairo based Paid Social team they will provide day-to-day support for all Paid Social activities including production, execution, measurement and review.

They will follow the omni-channel operating model, leveraging full-funnel marketing to improve footfall, sessions and sales for stores and eCommerce at the best omni-channel ROI.

They will work with continual focus on the customer, considering how we communicate with different customers audiences, improving how we engage with them and their customer experience, to help drive customer loyalty and growth.

Performance Areas (to include but not limited to):

• Campaign & Account Management
  • Set up and maintain Paid Social accounts for brands as required, including billing and marketing tracking
  • Build and launch campaigns for brands as per agreed media plans and within agreed budgets
  • Monitor performance and optimize campaigns for brands to achieve or exceed customer, marketing and commercial KPIs
  • Manage Paid Social advertising spend to agreed budget and assist with month-end accounting process
• Reporting & Analysis
  • Build and share in-flight campaign reporting for brands
  • Perform ad-hoc analysis as required eg. creative asset performance
  • Help to create post campaign reviews to brand stakeholders
• People
  • Work closely with and support other members of the Paid Social team within and across divisional squads
• Expertise
  • Maintain a good level of knowledge in your field of expertise and be aware of key industry innovations
  • Look for new opportunities and make suggestions as to how things can be improved

Experience:

• Relevant marketing degree or professional qualification
• At least 1 years working in Paid Social advertising, directly managing accounts to achieve a variety of marketing and commercial objectives
• Experience interpreting and leveraging a variety of KPIs, attribution metrics and models to understand and optimise account performance
• Fashion, home furnishing and beauty experience
• Experience of MENA markets

Knowledge:

• Good understanding of all KPIs controlling marketing channel performance.
• Good expertise of web analytical and data tools (e.g. Google Analytics, Adjust, Firebase, Magento etc.)
• Good understanding of how to manage and leverage marketing channels individually and as part of a marketing mix to drive revenue and ROI at scale
• Good understanding of applying data and sophisticated digital marketing tactics to target and retarget customer audiences across the marketing funnel to deliver performance objectives
• Good technical understanding of Paid Social and other digital marketing platforms and tools and the tactics to employ to drive the best performance from them
• Good understanding and experience of mobile and app marketing, to achieve app installs, engagement and conversion

Skills:

• Analytical and numbers driven
• Ability to react to change
• Good communication and interpersonal skills, written and spoken
• Ability to build strong working relationships
• Good written Arabic preferred

Additional Role Requirements:

• Team player with ability to work effectively across matrix management structures.
• Confident self-starter with the ability to prioritize and multi-task
• Customer first focus